Crossing the river by feeling the stones

Strategy is not the production of documents (still less the document produced). It is an evolving response to the situation an entity finds itself in. Delivery is not a strategy, or at least not unless it is based on a high level of situational awareness. Doing what everybody else is doing, or latching on to trends or buzzwords is also not a strategy, since it is necessarily not distinctive to the entity concerned. Simon Wardley has long challenged – or rather scorned – conventional approaches to business strategy development, this video is a good introduction to his way of thinking.

Simon Wardley

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