Using Design Principles to Describe What Transformation Means

Paul Taylor

“Transformation” is a dangerous word.  It is bold in ambition, but often very uncertain in precision. Instead of attempting yet another definition, as part of yet another attempt to tie the concept down, this post sets out eight powerful design principles which, if applied, would result in something which pretty unarguably would have delivered transformation. Perhaps transformation isn’t what you do, it’s how you tell what you’ve done.

But whatever the level of ambition, there is a lot in these apparently simple principles – well worth keeping close to hand.

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