Thinking about the future

Ben Hammersley

This is a video of Ben Hammersley talking about the future for 20 minutes, contrasting the rate of growth of digital technologies with the much slower growth in effectiveness of all previous technologies – and the implications that has for social and economic change. It’s easy to do techno gee-whizzery, but Ben goes well beyond that in reflecting about the wider implications of technology change, and how that links to thinking about organisational strategies. He is clear that predicting the future for more than the very short term is impossible, suggesting a useful outer limit of two years. But even being in the present is pretty challenging for most organisations, prompting the question, when you go to work, what year are you living in?

His recipe for then getting to and staying in the future is disarmingly simple. For every task and activity, ask what problem you are solving, and then ask yourself this question. If I were to solve this problem today, for the first time, using today’s modern technologies, how would I do it? And that question scales: how can new technologies make entire organisations, sectors and countries work better?

It’s worth hanging on for the ten minutes of conversation which follows the talk, in which Ben makes the arresting assertion that the problem is not that organisations which can change have to make an effort to change, it is that organisations which can’t or won’t change must be making a concerted effort to prevent the change.

It’s also well worth watching Ben Evan’s different approach to thinking about some very similar questions – the two are interestingly different and complementary.

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