Personal Data Representatives: An Idea

Tom Steinberg – Medium

In dealing with digital services – indeed in dealing with organisations generally – power is very asymmetric. Amazon does not invite you to negotiate the terms on which it is prepared to sell you things (though of course you retain the power not to buy). Digital services and apps give the illusion of control (let’s think about whether to accept these cookies…) but have developed a habit and a reputation or helping themselves to data and making their own judgement about what to do with it. That’s not necessarily because individual consumers can’t control permissions, but is also because the cost and complexity of doing so make it burdensome. Tom Steinberg brings a potential solution to that problem: what if we had somebody negotiating all that on our behalf, could that asymmetry be addressed? Typically, he recognises the difficulties as well as the potential, but even if the answers are hard, the question is important.

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