Strategic thinking with blog posts and stickers

Giles Turnbull

Strategic thinking is best done by thinking out loud, on your blog, over a long period of time.

As someone clocking in with over a thousand blog posts of various shapes and sizes since 2005, that feels like a box well and truly ticked. Whether that makes up something which might be called strategic thinking is a rather different question – but that may be because all those blog posts have not yet generated a single sticker.

There’s an important point being made here. Even in a more traditional approach to strategy development, the final document is never the thing which carries the real value: it’s the process of development, and the engagement and debate that that entails which makes the difference. The test of a good strategy is that it helps solve problems, so as the problems change, so should the strategy. Whether that makes blog posts and stickers a sufficient approach to strategy development is a slightly different question. There might be a blog post in that.

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